For years, the Pantone Color Institute has been defining what will be the identifying color of the year. 

The choice is never random but tries to best represent the season by touching on different themes, such as cinema, sport, socio-economic issues, and fashion.

The color selection proposed to represent 2022 is the PANTONE 17-3938 VERY PERI.

“Embracing the qualities of blue but possessing at the same time a purple-red undertone, PANTONE 17-3938 Very Peri shows a lively and joyful attitude, a dynamic presence that encourages creativity that knows how to dare and an imaginative expressiveness“.
(Leatrice Eiseman, Executive Director)

This choice strongly influences the design and fashion world, so much so that we at Tekne Italia were also pleased to create a cart with the PANTONE Very Peri customized according to customer specifications.

The graphic design creator was Five Degrees, an artisan ice cream shop in the center of Bahrain that boasts a selection of quality products made with 100% natural ingredients.

The result is a Katerina Slim with curtain, fenders, side panels, and logo entirely painted with the color of 2022, a graphic choice as simple as it is apt, suitable for every situation and location.

This realization is a demonstration of how graphic customization is an expression of the values of the brand. The PANTONE Very Peri tells the liveliness and dynamism of the offer of Five Degrees.

We thank Five Degrees for believing in us and following them passionately in their social stories.